Wisco Home Goods is Growing

Opening a brick-and-mortar storefront is a big step for any online retailer, and that's exactly what we're doing at Wisco Home Goods. After 6 years of building our online business out...of...our...basement, we're excited to take the next step and open our very own storefront. We're here to answer a few questions you might have.

Why open a storefront?

Honestly, it was always part of the long-term plan. Additionally, 6 years of online sales and craft fairs has helped us understand that we enjoy connecting with our customers on a more personal level. While we've enjoyed making products that have been shipped all over the country, we wanted to create a space where people could come and sniff and experience our products in person, get a feel for the quality and craftsmanship, and have a conversation with us about their needs and preferences. A storefront also allows us to better showcase our products and those of other Wisconsin producers in a creative and immersive way, giving customers an experience they can't get online. Just think you'll finally be able to smell our candles before purchasing. What a concept!

What can customers expect from the storefront experience?

Our storefront will be a reflection of our brand and our commitment to quality, craftsmanship, and customer service. We're creating a warm and welcoming space that showcases our products, our personalities and a sense of community. Customers can expect to see a range of products, from our signature candles and body care products to locally-made crafts and gifts from other vendors. We will also be offering private candle making classes for small groups.

What do we hope to achieve with our storefront?

Opening a storefront is not just about making sales, although that's certainly part of it. For us, it's about creating a sense of community around our brand and our products. We want to build a space that inspires community, and our connection with you. We also hope to inspire and educate our customers, helping them to discover new products and ideas that they might not have considered before.

This is a huge step for Wisco Home Goods, but we're excited about the opportunities it presents. We're committed to creating a warm and welcoming space that reflects ourselves and our values. After all, we are Wisco. We hope to see you at 4664 Cottage Grove Road in Madison very soon!

Continue to follow our blog for more information. Follow us on Facebook @WiscoHomeGoods and Instagram @WiscoHomeGoods.

Below are pictures of the space as we viewed it for the first time. Follow our journey as we move toward making our dream a reality.